Marketing

This section is especially dedicated to marketers. Here we regularly publish latest marketing tips, advice, trends, and insights of small business. Browse this section to get tips on small business branding, social media marketing, email marketing and much more.

Customer Pain Points Mapping For Successful Jobs To Be Done Strategy

Customer Pain Points Mapping For Successful Jobs To Be Done Strategy

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Understanding the true intent of your customer’s purchasing decision is crucial for businesses applying jobs to be done strategy. Visualizing your customer’s journey from...
Ways To Retain Customers As A Small Business

7 Ways To Retain Customers As A Small Business

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The cost of acquiring new customers is high. But, there are many ways to retain customers and avoid this cost altogether. Studies show that...
Google Display Ads Best Practices

Google Display Ads Best Practices – Complete Guidelines [2023]

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Advertisements should be creative and informative. And try to create unique advertisements. The primary purpose of the ads is to attract people and influence...
Event ideas to attract guests to your restaurant

19 Event Ideas To Attract Guests To Your Restaurant

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Events are a popular form of restaurant marketing if they can be executed correctly. It can inspire repeat visits from past guests and attract...
Reasons Why Neon Signs Would Make A Profitable Business

8 Reasons Why Neon Signs Would Make A Profitable Business

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At one point, it seemed like neon signs were a thing of the past. They were relics from a bygone period that were frequently...
Understanding The Advantages & Disadvantages of Buy Now Pay Later

Understanding The Advantages & Disadvantages of Buy Now Pay Later

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Buy now, pay later (BNPL) schemes offer customers the opportunity to purchase items or services and spread the purchase's cost over time. There are...
Different Types of Customer Acquisition

6 Different Types of Customer Acquisition

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It's no secret that every business needs customers to be successful. However, there are many different ways to acquire them depending on the business...
Benefits of OTT Technology

10 Benefits of Using OTT Marketing

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The advancement in technology can be seen in every industry. From education to hospitality and finance to entertainment, technology has made its way in...
Amazon Marketing

Amazon Marketing: 7 Major Keys To Building The Perfect Strategy

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When selling on Amazon, it's important to have a strong marketing strategy. If you don't have a plan, or if your plan isn't effective,...
Build A Next-Level Business With Our Exceptional Brand Positioning Study Findings

Build A Next-Level Business With Our Exceptional Brand Positioning Study Findings

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Do you often wonder why customers are so attracted to some brands but not others? You’re not alone. In fact, this is one of...

LATEST

How Customer Experience Management Can Improve Your Business

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To some, the term “customer experience” has become little more than a buzzword. It’s something thrown around in meetings but seldom truly understood. In...