As a business owner, you have to be constantly aware of latest marketing trends and implement them in your business campaigning strategies in order to ensure that you stay on top of the market. One of the greatest marketing platforms in today’s generation is the internet.
The internet is a platform which has brought the world much closer and people are connected to what is happening around them more than ever. Email marketing was the traditional method of marketing before the arrival of social media.
In email marketing, you were required to write long emails where you would describe to potential customers the benefits of using your products and services.
However, the central issue with email marketing is that the success of this method depended heavily upon the fact that your recipients needed to open their emails and check your messages.
Today, with the arrival of social media, marketing strategies have changed, and in this article, you will learn how you can incorporate Instagram into your email marketing strategy to boost your sales.
Why is email marketing the best option?
As someone who as used email marketing extensively, there will come a point, when you honestly feel that the outreach and the followers which a social media marketing strategy will get are much more effective. This is only natural, and considering the evolution of technology, a lot of marketing strategists would even feel that using emails is no longer relevant.
But this assumption is not entirely true. A lot of studies and reports have shown that there are close two and a half billion users across the world who use email communication extensively. This includes not only for business purposes but also for personal communication. This number is only increasing with time.
In fact, it can be said that email and platforms of social media are quite similar in their approach. Both of them will offer you their own unique values. But if you can combine them, then you will get amazing results. Instagram is one such social media platform that can give your business fantastic success.
Instagram has more than 500 million active users worldwide. Around 200 million people use Instagram daily. And making it one of the most popular social media platforms in the world at the present moment. If you can incorporate Instagram into your email marketing, then it can give you amazing results.
How can Instagram help?
As noted earlier, today Instagram is a powerful and effective social media platform. Its popularity is still growing, and by incorporating it with email marketing, you can get more sales and revenues.
There are still a lot of businesses in the world who have no idea how they can gain profits from Instagram. A lot of business owners have tried and failed. It is essential that you understand how sales from Instagram occur. The main thing which is required is to get more leads from marketing via Instagram and then go on to nurture these leads to turn into paying customers.
Today, a lot of brands are quite active on their Instagram profiles, because of the simple reason that this will increase their brand’s visibility more. It will help to get more leads which can result in getting more sales.
Three methods of using Instagram for your email marketing:
1. Have your profile on Instagram optimized to get sign-ups through emails
The primary step which you need to take in order to optimize this combination of email marketing and Instagram is adding a strong sign up form in your bio on Instagram on the place where there is a space for placing a URL. These forms will help you get leads quickly for your business.
You need to ensure that these forms have spaces in them to catch specific information which can allow you to know about the Instagram leads in a more specific way. With a detailed study, you can understand essential information about how customers behave and what their buying patterns are.
You would also be required to give certain incentives in order to entice your potential customers. So, that they too will fill out your forms. You must see to it that these incentives are things which customers would like to have and something which you will also be able to offer. For instance, stuff like promo codes, contests, prizes, free samples, or free download is preferred by customers.
2. Upload relevant content
If you have already captured your leads, then it is time for you to understand what their preferences are. Like what are the pages that they follow or what their interests are and how their online shopping works. This will help you to understand what people expect from your brand.
Research about your customers, notice their buying history and patterns and interests before starting to push them to buy your products. You must also try to give your leads a happy experience. Nice experiences help to keep your customers content, happy, satisfied and engaged, and it also attracts new leads to your business.
3. Make new email lists for increasing your sales
As the number of sign-ups increase, you will be able to start curated offers and special deals to the mailboxes of your customers. As they are subscribed to your emails through Instagram, they will expect from you interesting content. Hence you must ensure that you are giving them valuable content. Try to engage them and understand what is relevant for your followers.
You must get more followers for Instagram in order to boost your sales revenues.
Conclusion
Instagram is a fantastic social media platform that has the potential to help you generate more leads for your business. Following up on these leads by email marketing will help you to convert these leads into paying customers.
Author bio: Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings. He suggests you get more followers for Instagram in order to boost your business marketing efforts.
