We all know how massive the social media audience is. What started a something primarily used to document our personal lives soon became something entirely else as businesses realized there was another use for it: marketing.
With so many social media platforms out there, your business is guaranteed to gain followers and thus have more people exposed to it. You’re probably aware of the four most current forms of social media, namely, Twitter, Instagram, Facebook, and TikTok. But how can you use these platforms to help your business?
We’ll be explaining just this. By making use of all that these platforms have to offer, you can help your business attract clients, gain more exposure, and turn a higher profit.
4 Social Media Platforms to Help Your Business
1. Twitter
Twitter is perhaps the easiest social media platform out there for businesses to market themselves. The layout is simple, and using it is pretty straightforward.
You’re also limited to how many words you can post, so you don’t need to get as creative as with other sites. This is a great way of sharing important information – such as new products, or discounts – with your followers.
It’ also one of the best social media sites to share links to certain important sites. Have a look at the Twitter account for Ryan J. Gibbs to see how it’s done.
2. Instagram
Instagram is another social media platform that’s been out there for a while, and businesses have been using it to promote themselves for many years.
However, Instagram has a lot of unique features for businesses to use, and it’s this that sets it apart from other social media platforms.
You can create advertisements to pop up on people’s Instagram, as well as access a lot of insights into your audience so that you have a better idea of what to post and when to post it.
Instagram also has a store feature where you can sell your products. Many businesses are run solely through Instagram, but you can also incorporate Instagram into your web design.
3. Facebook
Perhaps one of the most famous social media platforms out there, Facebook has become less and less popular as more people flock to Instagram.
It’s important to note that this tends to be the case when it comes to personal use – in terms of business-related social media, Facebook is still a top competitor.
It’s an easy way to advertise, communicate with clients, and share important links – all in one platform. Here is a beginner’s guide on how to advertise your business on Facebook.
4. TikTok
TikTok is a newbie when it comes to the social media game. Many people are wary of going on TikTok, and understandably so. The image that most of us associate with TikTok is that of young people goofing off and having fun.
That’s great, but not ideal for business usage, right? Wrong. One of the reasons why TikTok is so popular is the fact that there are so many niches on it. And a bonus is that the algorithm will help people find your account much easier!
While it may not be the best way to make sales, it is one of the best ways to get people talking about your business.
Helpful Resources:
- 5 Reasons Why You Should Promote Your Business on Social Media
- 6 Tips For Creating Shareable Social Media Content
- 5 Ways to Create Social Media Content For Your Online Store
Author: Pete.
