In the ever evolving world of internet marketing, certain techniques are considered common knowledge now. People that do not handle that knowledge yet, often end up getting left behind. We are talking about SEO marketing of course. If you don’t know much about it yet, you need to continue reading below.
So what is SEO?
SEO stands up for Search Engine Optimization. It’s the term used in the process of optimizing the suitability of a site to have a good ranking on Google’s search results. This ranking is set considering the overall quality of a site along with other important attributes it should feature. A website is often compared to other websites of the same thematic niche to set its ranking on the search results.
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You should also note that:
-SEO marketing is a long term strategy as search results rankings change over time.
-SEO is taken into consideration by Google using data obtained from their programs and personnel. It is not an entirely automated system, and the variables can also change over time.
But what are those others SEO marketing attributes my site must have?
Those other attributes are often the key to have your website featured on a higher ranking over time. You may have a quality website, but you ignored Search Engine Optimization, and it started to fade into oblivion. Don’t panic, we can help you solve this mess.
These are 5 SEO marketing related considerations you should apply when working on your website:
1. Concentrate on content quality
When you start blogging, you may think your website has decent looks and performs pretty well: but distancing yourself from the quality of the content you write on it can be pretty dangerous.
Quality content is often considered as such if:
-It presents itself in an easily readable and/or practical way.
-Does not indulge in plagiarism or duplicate the content of other websites by the same author using a different format or platform. (E.g.: Journalists that post on their blogs basing the information on tweets without further developing it).
-Brings something new to the table: Your content may not be original, but the way you may present it can vastly attract people into reading it.
-Its original content: on the internet, this is a very welcomed case, and Google can reward original content very well. Make sure you take care of the other aspects of your site, and you are good to go.
2. Enhance your social status
Nowadays social media is crucial for retaining an online presence. Everybody has a Facebook account, Twitter, Snapchat, and others. Some websites are also shaping into small social media themselves. You should be aware of the possibility of benefiting from the tendency people have to share content of their liking.
Built a relationship with your potential clients on social media, watch out for their interests, post content that attracts them. You can even set up games or competitions on social media to promote your products. People enjoy this very much and are eager to share the content with their friends when they are excited about it.
Read Also: 8 Social Media Marketing Trends in 2017
3. Focus on page load time
You may have to improve the speed of your server or talk to your webmaster for this. One of the first impressions a visitor has about a website is its speed. If the page they are visiting takes a long time to load, or it’s not fast enough for the expected standards of its niche, the user will most likely leave.
Page speed has been an issue for a long time now. Google prioritizes websites that do not have long loading times. Slow websites not only have their visitors losing interest and leaving early on, but it also makes the site look
The average recommended loading time is around the 7 seconds mark. More time and your website can sink into the rankings and never get enough exposure.
4. Website must be mobile friendly
It must be easy to navigate throughout your site using a mobile device. Constant zooming, image pinching or horizontal scrolling must be avoided. A website that behaves like that can be very annoying to visit, and it can seriously affect user experience. You should also opt for a website that is compatible with most mobile device’s operative systems and can be browsed using them with an absence of errors or programming bugs.
5. High-quality links matter
Of course, links and backlinks are important, but you should seek relevant ones. Remember that Google has the means to know if the websites that link to or from your site have any or most of its content related to yours.
Don’t forget that it also affects the user and you should avoid redirecting people to sites that they don’t care about. This can make them leave your website or never return to it again. In other words, this also affects your overall traffic… and online reputation.
These were just some of the most important SEO marketing practices you must apply on your website. Some of them may seem like a long shot but remember. Search Engine Optimization never ends. It’s a constant and arduous work that sure has some great rewards, but it requires total focus and compromise in order to profit from it.
Related: How to Integrated your Branding and SEO?
Author bio: Vincent Hill is an expert writer who writes on different categories like how to start a blog, content writing, blog design and much more. His writing is not only descriptive but also meaningful. He loves to share his ideas on different categories. Follow him on FB & TW.
